B2B Marketing Targets in Global 5000 Industries

One of the tenets of B2B sales and marketing is a focus on various industries and increasingly, services and solutions are tuned to applications that often differ by vertical markets. It makes a lot of sense rather than thinking all geographies have the same make-up and same operations across the globe.

To take a look at some differences (and similarities) we took a look at 4 major geographic areas with Global 5000 companies – USA, China, Japan and a group of countries in Europe, UK, France, Germany, Italy and Spain. For each of these, we looked at the total of our key spending metrics that include corporate training, IT spending and marketing spend.

Adding up those spending totals by major industry groups within each of the geogrphies provides a good proxy for B2B priorities and focus. Here are the top 5 industries for each region with the % of spending in each — they are listed here

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